Globalization of Casino Games
Internet casinos offer their players many different casino games, not only online slot machines as many players believe. The online casinos give you the chance to play all the casino games you like. You can also communicate with other players via chat. As well as you know, gambling is a constant process of winning and losing money, but it’s a process full of fun. Internet casinos offer you games as: video poker, blackjack, roulette, baccarat, craps and many others, which can bring an extra income to all the persons wishing to.
The world of online gambling is bubbling like a volcano just before the eruption. Generally, periods of crisis are times of great change and this apparently applies to both the virtual and live gambling industry.
The feeling is that globalization has spread to the world of gambling too. The concentration process that has happened so many times before and has created multinational mega-corporations like McDonalds and Coca Cola, seems to have penetrated the world of betting, casino and poker.
There is a sense in which global capital is now re-making nation-states as the units of economic competition, in the form of national and regional markets as well as capital sources. In the games industry the major players are the U.S. and Japan as producers, with the U.K. and some other parts of the EU trying to gain a larger share of the global market. There is a great deal of investment at present in research on games in the EU nations that are eager to succeed in the industry (the UK, France, Germany, the Netherlands, and Scandinavia). This carries over to academic status for games research, which is quite low in the U.S., but rising rapidly in the latecomer states.
Looking across advertisements, what is being sold is an internally differentiated, stratified, and unified heteroglossic culture (Bakhtin, 1981a; Lemke, 1995). Different brands, even from the same producer, target low-end and high-end markets; children, teenagers, extended adolescents, or older adults each are defined as constituting separate subcultural markets. We are all becoming accumstomed to accepting the principles of this market differentiation especially in casino games, which is only visible intertextually, and which remains largely covert and implicit from the viewpoint of any particular consumer.
The virtual-world of gambling are also engaged in this project of re-creating stratified global market-cultures. Just what is the ideological content of this New Cultural Order? That is, just what principles of differentiation and hierarchy are at work to produce what system of values and social relations for the benefit of global marketing and global profits. The global economic order aims to succeed in creating a global culture to which it can market products on a global scale.
It is somewhat caught in a contradiction as it does so: on the one hand, it maximizes profits to the extent that there is a homogeneous cultural order so that one product line, minimizing production and marketing costs, appeals to all, but on the other hand, the conditions of reproduction of capital concentration (the basis of power and privilege for those making the marketing decisions), demand a differentiated and hierarchical culture (with associated brand differentiation and multiple game lines that bring higher production and marketing costs and lower net profits).
